Web Marketing

Rise Above The Rest

It’s never been more crucial as a business to maximize your online audience and to do it in the best way possible. It’s one thing to have a great product or a great service, but what if no one knows you exist? What if your company is buried in search results while your competitors get front-page exposure? That’s where Apex Web Pro comes in.

Our company is dedicated to helping you with your website design, website performance, content strategy, keyword creation and paid search advertising – all essential aspects to a successful Web (Digital) Marketing approach.

Your website will RISE ABOVE THE REST through our unique holistic website management approach specifically designed for small and medium-sized businesses (SMB).

“We’ve been relying on Apex Web Pro’s web expertise for several years now and our competition has never even been close to reaching our ranking!” Eric Marino – President of Elegant Ceilings & Walls.

Our Web Marketing Approach

1 – Understanding Your Business

Our team will engage in a comprehensive research and analysis of your business. A successful website design and web marketing approach requires an in-depth understanding of your products and services, your competition and, most importantly, your customers.

2 – Keywords Analysis

We work with you to define the keywords (words or phrases) that are relevant for your business and to your target audiences. We also analyze the keywords that are being promoted by your competitors. The result, an optimum set of keywords that a web searcher would use to find your company, your products your services and your location.

3 – Search Engine Optimization (SEO)

During this task, we will review your current website structure and design; loading speed; meta-tags; navigational elements; page content; search engine friendliness; and in-bound / outbound links. Next, your website code is validated against the latest standards as specified by the World Wide Web Consortium (W3C).

The result of this task is to identify the necessary changes to improve and optimize the overall visibility in crawler-based search engines and to remove any website indexing barriers. Improving certain elements of your website’s architecture and design can increase the number of pages that are indexed and will increase the likelihood that your pages will rank higher.

4 – Web Marketing Strategy

The final step in our approach is to develop a custom web marketing (digital) strategy that will help you outperform your competitors and achieve a volume of quality traffic to your website that matches your expectations.

The Web Marketing strategy includes comprehensive competitive analysis; the finalized target keyword phrase list; structural recommendations; website content recommendations; optimized meta-tag content; link recommendations; optimized page content that reflects the relevant keyword selections while still portraying the proper messages; and recommendations for other online marketing techniques – such as PPC (Google Adwords), Local SEO, Social Media Marketing, Email Marketing, Display Advertising, etc.

“We’ve tried working with different web marketing agencies in the past and the results were never there and our website was in a state of total disorder. After only a few months of working with Apex Web Pro, we are already seeing a huge difference.” Angela Gentile – President of Mega Centre Groupe.

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